Deliverable 1: Push Notifications for Diwali Sale

• Brand Personality - Myntra is a go-to destination for trendy and vibrant shoppers. The brand comes forward with inclusivity and youthfulness. It appeals to those who want to stay ahead of fashion trends.
• Tone of Voice - Energetic, Friendly, and Conversational
• Customer Personality

Customer Persona-

Demographic data

1. Age: 18-35
2. City: Tier1 & Tier 2
3. Gender: Both male and female
4. Occupation: working professionals, students, young parents
5. Income: INR 50,000/ NA

Psychography data

1. Purchasing factors: Styling, variety, affordability, convenience
2. Decision maker: Self
3. Values: Value for money, trendy
4. Interests: Styling, good-fashion
5. Challenges: Inconvenience, Untrendy local markets
6. Purchasing power: 2000/month

Push Notification