| Brand Name | Competitor Name | Product Offerings | Unique Selling Proposition (USP) | Pricing Strategy | Reasons to Trust | Target Audience |
|---|---|---|---|---|---|---|
| Lenskart | Titan Eye + | Variety of specs, contact lenses, sunglasses | Strong focus on Indian styles and durability | Mid-High range | Good quality, budget-friendly | 18-45, Male/Female, Tier 1 & Tier 2 |
| Specsmakers | Sunglasses, a variety of lenses, eyeglasses, kid's eyeglasses | Affordable, variety of lenses, kid's eyeglasses | Budget-friendly, frequent discounts | Affordable, accessible in smaller cities | 10-35, Male/Female, Tier 1 & Tier 2 | |
| Zoom | Microsoft Teams | Colleague interaction, digital meetings, sharing official documents | Easy interface, credible Microsoft support | Affordable paid subscription | User-friendly, easy to interact, easy to use | 25-45, Male/Female, Tier 1 & Tier 2 |
| Google meet | Official Video/audio calls, official chat | Integrated with Google Workspace, free basic version | Free versions and affordable paid versions | Widely accessible, reliable Google support | 25-45, Male/Female, Tier 1 & Tier 2 | |
| The Whole Truth Foods | Wellbeing Nutrition | Plant-based proteins and supplements | Full body Organic supplements, a variety of well-being products | Mid to high-end pricing | Traceable ingredients, good quality | 20-45, Health-conscious, Tier 1 & Tier 2 |
| OZiva | Plant-based proteins and supplements | Clean and Plant Based supplements | Budget-friendly, frequent discounts | Based on Ayurveda, reliable legacy | 20-40, Health-conscious, Tier 1 & Tier 2 |
| Brand | Lenskart |
| Background | GenZ Kids who love Binge Watching |
| Demographics | Age 12-26 |
| Both male and female | |
| Tier 1 - Tier 2 | |
| Busy Lifestyle, Studies a lot, loves scrolling and binge-watching | |
| Interests | Social Media |
| Online Games | |
| Binge-watching Web series and TV Shows | |
| Working online | |
| Favourite social networks | Facebook, Instagram, YouTube |
| Least favorite social networks | Quora |
| Buying behavior | Prefers Budget-friendly and Quality product |
| Spending power | Upto 3000 |
| Decision maker(s) | Self, Parents |
| Challenges / Pain points | Budget Friendly |
| Limited time to do research | |
| Quality product | |
| Goals / Motivations | Blue Light Protection Eyewear |
| Easy-to-buy products | |
| Wide range of variety | |
| Suitable style | |
| How we (business, product, or service) can help? | Products are on budget, good quality and in recent styles. |
| Purchasing barrier? | No time to do research |
| Preferred content type | Static posts |
| Brand Name | Competitor Name | Number of Followers | Primary Business Goal | Content Buckets | Content Format | Posting Times | Hashtags Used | Most Engaged Posts | Notes on Campaigns |
|---|---|---|---|---|---|---|---|---|---|
| Lenskart | Titan Eye + | 93K | Influencer collaboration | Entertainment & Promotion | Static posts, reels | one post regularly | #TitanEyeWear #TitanEyePlus #VogueEyewear | Aristo's stunning new eyewear collection introduces reel | Find Your Signature Style |
| Specsmakers | 19.9K | show the trustworthiness of the brand and influencer marketing. | Entertainment & Promotion | Static posts, reels | Once or twice a week | #Specsmakers #ClearVision #lightweightlenses | 50% OFF in our Special Eye-wali Sale reel | Biggest Eyewear Sale | |
| Zoom | Microsoft Teams | 93.2K | allows users to communicate, share files and apps, and hold meetings | Education & Promotion | Static posts | twice in a week | #MicrosoftTeams | Static image post with funny text | The Power of Teams |
| Google meet | - | - | - | - | - | - | - | - | |
| The Whole Truth Foods | Wellbeing Nutrition | 178K | Provide Natural, Clinically Proven Nutrition products | Entertainment & Promotion | Static posts, reels | At least 2 posts a day | #WellbeingNutrition #WellnessEssentials | A CGI 3D reel of products | Beauty Within |
| Show Your Tongue to Health Problems! | |||||||||
| OZiva | 469K | Science-backed formulations with pure plant extracts. | Entertainment & Promotion | Static posts, reels | Every alternate day | #ozivanutrition #oziva #aBetterYou #HarTarahSeBetter | A video in which the owner describes the brand | India's #1 Clean Nutrition Brand |
| Brand/Account Name | Lenskart | |
|---|---|---|
| Content Idea for Instagram | ||
| Content Buckets | Format | Ideas/Topics |
| Promotion | Static posts | Promoting the brand with the static image post |
| Entertainment | GIFs | Latest eyeglasses GIF |
| Education | Reel | Why specs are necessary? |
| Promotion | Reel | Sale video |
| Entertainment | Static posts | A celebrity wearing trendy eyeglasses |
| Education | Static posts | Glasses vs laser image post |
| Promotion | Gifs | Sale GIF |
| Entertainment | Reel | Changing the glasses according to the occasion |
| Education | Static posts | A student wearing eyeglasses while studying |
| Keyword Research | Eyewear, Unbreakable, New Collection, Flexible, Kids Eyewear, trendy, Sunglasses | |
| Audit Notes | Current Market Presence: It has a High Brand value but needs consistent efforts to keep the position unchanged | |
| Competitor Analysis: Currently at a better position than Competitors but can have better metrics with the help of more influencer collaborations. | ||
| Strengths: High-Quality Content, Good Brand Image, Quality of Product | ||
| Areas of Improvement: Lack of Variety |
| Date | Title | Goal | Type | Visuals | Keywords/ Hashtags | Target Audience | Matric to Track |
|---|---|---|---|---|---|---|---|
| 01/08 | Guess what’s coming? | Awareness | Reel | Suspense Music with Graphic to create Excitement | Keyword- Coming Soon, eyeglasses | ||
| Hashtag- #NewArrivals | Teenagers and Students | Comments | |||||
| 04/08 | Add to cart wishlist for sale | Awareness | Carousel | 6 to 7 photos of popular and stylish spectacles | Keyword- Half Prices, Best Specs | ||
| Hashtags- #IndependenceDaySale | Non-followers who are looking for specs | Saves | |||||
| 07/08 | The Independence Day Sale is here | Promotion | GIF | Text to enjoy the freedom of choice | Keyword- Independence Day Sale | People who are looking for specs, all followers | Shares |
| 09/08 | Time is Running, You should run faster | ||||||
| Click on the link in bio to get the best discounts | Awareness | Static | A graphical Visual with an Hourglass in the centre and Text like many have grabbed what they want, it’s time for you to choose freedom of style! | Keyword: Independence Day Sale, Starts Soon, Grab the deal | |||
| Hashtag: #IndependenceDaySale, #NewArivals #LenskartFashion | GenZ and Modern Parents | Clicks on Link in Bio | |||||
| 10/08 | The Sale is On! 1st Day of sale | Conversion | Reel | Transitioning slides | Keywords: The Sale is On, Freedom of style | ||
| Hashtags- #LenskartFashion #Independence #IndependenceDaySale #DealOfTheDay | Everyone who wears spectacles | Comments | |||||
| 11/08 | Yaha 3 guna lagaan nhi bas adha price pay karna hai. Grab your favorite pair of glasses and sunglasses at 50% off | Sales | Static Post | Static Post in meme format from Lagan movie where sale name is mentioned and the words “Yaha 3 guna lagaan nhi bas adha price pay karna hai.” | Keywords: Half Price, favorite Pair of Glasses, Sunglasses, 50% off | ||
| Hashtags: #halfprice #lenskartfashion #IndependenceDaySale | |||||||
| 14/08 | As Shahrukh says- | ||||||
| Kya pata kal sale ho na ho? | |||||||
| Grab the opportunity today! | Conversion | Static | Kal ho na ho shahrukh image with the title | #IndependenceDaySale | Every person who use phone, India, age 18-40 | App Downloads | |
| 15/08 | Last call for Style Freedom! | Conversion | Reel | Apply this Coupon Code to avail extra discount with high-quality video | #IndependenceDaySale | ||
| #EyeConicSale | |||||||
| Keywords- Last day of the sale, Grab the deals | Middle-class students, Low-level Corporate Employees | Coupon Applies on Website |