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1 . Customer Persona -

Age- 25-35

City-Tier 1 & Tier 2

Gender- Both Male & Female

Occupation- Working professionals, wedding planner

Income- 80,000-1 Lakh

Purchasing factor- wedding, family wedding

Decision maker- Self, Parents

Values- High quality, Luxury, rich look

Purchasing Power- INR 40,000

2. The Tone of Voice - Formal, respectful and enthusiastic

3. Copy for Static Instagram Ad -

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Caption:

You are the best, and you deserve the best. Introducing Tanishq's new exquisite bridal jewellery collection, perfect for those who cherish a modern yet traditional outlook.  These timeless designs bring the elegance and touch of our rich heritage into a contemporary style. These designs are ideal for individuals who value tradition while adding a touch of luxury.

#BridalJewellery #TanishqHeritage #TimelessElegance #JwelleryOfIndia

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