| Target Audience: | | Young working women in India, Age- 18-35 City- Tier1-Tier2 | | | | | | --- | --- | --- | --- | --- | --- | --- | | Goal of email campaign: | | To drive traffic to the Fenty Beauty landing page on Nykaa’s website and increase awareness and sales of Fenty Beauty products. | | | | | | Duration of the campaign: | | 7 days (1 week) | No. of emails: | 3 emails for each group | Frequency of email: | 1 email every 2 days | | Group A- Plan for recipients who are not opening the emails | | | | | | | | Email1 Topic: | | Embrace Your True Beauty with Fenty Beauty | | | | | | Email2 Topic: | | Get Ready for a Glow-up with the Perfect Foundation Shade | | | | | | Email3 Topic: | | Don’t Miss Out: Limited-Time Fenty Beauty Offers | | | | | | Group B- Plan for recipients who are opening the emails but not visiting the landing page | | | | | | | | Email1 Topic: | | Get Rihanna’s Iconic Glow with Fenty Beauty | | | | | | Email2 Topic: | | Find your Perfect Shade with Fenty Beauty! | | | | | | Email3 Topic: | | Beauty for All, Fenty’s Inclusive Collection | | | | |
Email 1:
Subject: Fenty Beauty is Now at Nykaa: Your Ultimate Beauty Destination!
Hey [Name],
Have you heard the buzz? Fenty Beauty is now available at Nykaa.
“How can I make my glassy makeup last longer?” This is what almost every girlie asks for. Known for its groundbreaking 40 foundation shades, Fenty Beauty by Rihanna has something for everyone. The brand is here to celebrate every skin tone and type.
Image Reference- Nykaa
Whether you’re looking for flawless coverage or keeping it natural. Any shade of the Fenty Beauty foundation helps keep your makeup fresh and photo-ready throughout the day.
Click below for an exclusive first look at the collection. Get the fabulously flawless makeup of your dreams.
Cheers,
Team Nykaa
Email 2:
Subject: Finding Your Perfect Shade Just Got Easier
Hello [Name],